So, Team Sky will be dropping Adidas as their official clothing providers and picking up Rapha. To me, it is Rapha who are willing to pay the bigger bill to get the Number 1 team in 2012 to wear and use their clothing and accessories for the next 4 years.
Simon Mottram, Founder and Chief Executive of Rapha says:
“We are delighted that, after only eight years as a business, we have been chosen by Team Sky, the world’s number one team, as their partner. We share their passion for performance and team ethic and are enthusiastic to inspire and engage a wider fan base around the globe.”
Unfortunately, we won’t be able to buy or get a peek at the collection before 1st January 2013.
More details at http://www.rapha.cc/teamsky